{"id":729,"date":"2026-10-19T16:38:04","date_gmt":"2026-10-19T13:38:04","guid":{"rendered":"https:\/\/lemi-shop.fi\/about-us-2\/"},"modified":"2026-10-22T11:40:32","modified_gmt":"2026-10-22T08:40:32","slug":"about-us-2","status":"publish","type":"page","link":"https:\/\/lemi-shop.fi\/en\/about-us-2\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"729\" class=\"elementor elementor-729 elementor-717 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<article class=\"elementor-element elementor-element-9263b55 e-con-full lm-page lm-x lm-about e-flex e-con e-parent\" data-id=\"9263b55\" data-element_type=\"container\" data-e-type=\"container\" id=\"lm-main\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc8019 elementor-widget elementor-widget-html\" data-id=\"5cc8019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"lm-wrap\">\n<header class=\"lm-about__head\"><p class=\"lm-eyebrow\">About Us<\/p><h1 class=\"lm-page__h1\">More than a brand \u2013 a family's dream<\/h1><p class=\"lm-lead\">Behind LEMI is a story of family, courage, and the desire to build a better future.<\/p><\/header>\n<figure class=\"lm-about__media\" data-reveal=\"mask\"><img fetchpriority=\"high\" src=\"https:\/\/lemi-shop.fi\/wp-content\/uploads\/2026\/10\/lemi-ai-duo-cabin-2000.webp\" srcset=\"https:\/\/lemi-shop.fi\/wp-content\/uploads\/2026\/10\/lemi-ai-duo-cabin-1000.webp 1000w, https:\/\/lemi-shop.fi\/wp-content\/uploads\/2026\/10\/lemi-ai-duo-cabin-2000.webp 2000w\" sizes=\"(max-width: 860px) 92vw, 1240px\" width=\"2000\" height=\"1342\" alt=\"LEMI Wanted and Brilliant Blue between towels in a log house\" loading=\"eager\" decoding=\"async\"><figcaption>Laundry day at home \u2014 that's where it all began.<\/figcaption><\/figure>\n<div class=\"lm-about__text\">\n<p class=\"lm-about__first\" data-reveal=\"\">We had both worked at the same company for 15 years when it unexpectedly went bankrupt. At home we had two wonderful children and a mortgage, and we had to think about which direction to take our lives. <\/p>\n<p data-reveal=\"\">We believe that learning, growing, and daring to try something new are what move us forward. Right now, balancing work, family life, and finances means that only one of us can study. <\/p>\n<p data-reveal=\"\">Alongside his work as a welder, we decided to take on something completely new. We started a small company and created LEMI: a brand we're building with passion, persistence, and the hope that it will become something meaningful for our family. <\/p>\n<blockquote class=\"lm-about__quote\" data-reveal=\"\"><p>Every one of our products is a small piece of our dream.<\/p><\/blockquote>\n<p data-reveal=\"\">We want to bring beautiful scents into people's homes and a touch of everyday luxury, while building something of our own, one step at a time.<\/p>\n<p data-reveal=\"\">When you order from LEMI, you're supporting more than just a small business. You're supporting a real family, a dream, and the courage to start something new. <\/p>\n<p data-reveal=\"\">Every order, every kind word, and even every like on social media means more to us than you might think. Your support gives us the strength to keep going, learning, and growing. <\/p>\n<p data-reveal=\"\">Thank you so much for being part of our journey.<\/p>\n<p class=\"lm-about__sign\" data-reveal=\"\">With gratitude,<br\/><span>The LEMI Family<\/span><small>Marttila<\/small><\/p>\n<p data-reveal=\"\"><a class=\"lm-btn-a\" href=\"https:\/\/lemi-shop.fi\/en\/shop\/\">Explore Our Scents<\/a><\/p>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Behind LEMI is a Finnish family. When our workplace went bankrupt after 15 years, we decided to build something of our own. <\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-729","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/pages\/729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":2,"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/pages\/729\/revisions"}],"predecessor-version":[{"id":733,"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/pages\/729\/revisions\/733"}],"wp:attachment":[{"href":"https:\/\/lemi-shop.fi\/en\/wp-json\/wp\/v2\/media?parent=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}